No. 02 · Type
Type speaks before the words do.
A reader decides in a glance whether a page looks easy or hard. Type makes that call for them.
This site
Schibsted Grotesk
Headlines and labels. Commissioned by Schibsted, a Scandinavian news publisher.
Newsreader
Text. Commissioned by Google Fonts for long reading on screens.
IBM Plex Mono
Small labels and notes. Commissioned by IBM as part of its own type family.
One scale
- HeadlineAnnual meeting moves to March
- DeckThe board will vote on two changes to the bylaws.
- BodyMembers can read the full proposal on page four and send comments to the secretary before the vote.
- CaptionLast year's meeting, in the church hall.
- FolioSpring issue · Page 4
What I do
- Choose typefaces that suit the organization, in print and on screen.
- Set one scale of sizes and use it across every journal, newsletter, and web page.
- Set long journal articles so they stay easy to read, page after page.
- Keep lines short enough that the eye finds the next one.
- Make sure your words look right on any phone, computer, or email program.
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